A few weeks ago I was interviewed by Farmamatch about my entrepreneurial story, my vision and what the future holds. You can find the full story on the Farmamatch website or below.
How did Oh, Baby! come about, and what first steps did you take to build the brand?
I'm a mom of two children, Lucie and Louis, and I worked for more than ten years in the cosmetics and pharmaceutical industry. Even before I became a mother myself, I knew how strongly chemical ingredients can affect delicate baby skin and health in general – in both the short and the long term.
When I went looking for organic baby care that really met my expectations, I found nothing that felt completely right. I wanted pure, natural ingredients without compromise: a delicate scent, a lovely texture and sustainable production. But that combination turned out to be hard to find.
At a turning point in my life, when my dad became terminally ill, I took a sabbatical to spend extra time with him. Together we decided to bring my idea to life. Sadly he never saw the launch, but a week before he passed away he held the first prototypes in his hands. He saw that it was good. And that gives me the strength to keep going every day.
What is the mission of Oh, Baby!, and how do you translate it into your brand and products?
At Oh, Baby! we believe that the purest care begins with the best ingredients from nature. Our mission is to offer babies and children the gentlest, safest and most effective care, without compromise. That means organic, enriched with pre- and probiotics, dermatologically tested, hypoallergenic, and with formulas that maternity wards trust.
We put this mission into practice by working exclusively with carefully selected organic ingredients that nourish and protect sensitive baby skin. We also invest heavily in sustainability: from ecologically responsible packaging to production methods with the smallest possible impact on our planet.
But Oh, Baby! is more than just a brand – it is a promise to parents. A promise that they can choose, without a worry, a care range that is not only good for their child, but also for the world they grow up in.
What major challenges have you come across as an entrepreneur, and how did you deal with them?
Entrepreneurship is an incredibly fascinating journey, but it comes with quite a few challenges
I notice that in recent years consumers have become ever more conscious of what is healthy and what is less healthy or even harmful. At the same time they are flooded with claims, myths and complicated INCI lists, which often makes it hard to see the wood for the trees. That is why I also see it as our job not only to make safe and effective products, but also to offer clear information and raise further awareness.
As a small company we of course have to do that on limited budgets. It is an enormous challenge to claim our place in a market full of established names and big marketing machines. That calls for creativity, a strong community and a genuine connection with our customers. By staying authentic and really talking with parents, midwives and pharmacists, we build trust and growth step by step.
Do you have future plans or new projects for Oh, Baby! that you can already tell us something about?
Absolutely! Oh, Baby! is constantly growing and evolving, and there are a number of lovely projects on the horizon. We want to expand our range further with new products that fit our philosophy perfectly: organic, skin-friendly and sustainable. We are also continuing to build on the proven benefits of probiotics. In doing so we listen very carefully to the needs of parents and professionals, so that we develop products that really make a difference.
We are also looking at new collaborations, both in Belgium and beyond. We want to make Oh, Baby! accessible to as many parents as possible who are looking for safe and effective care for their little ones. That also means we keep working on awareness and education, so parents better understand what they are putting on their baby's skin.
Finally, we dream of increasing our impact on sustainability even further, with even more environmentally friendly packaging and production methods. Small steps together can make a big difference.
Oh, Baby! has a strong vision. How do you make sure it is lived out within your team and in working with colleagues?
Our vision – pure, organic baby care without compromise – runs through everything we do, and it is important that everyone who works with Oh, Baby! shares that same conviction. That starts with carefully choosing partners and staff who genuinely believe in our mission. Whether it concerns suppliers, distributors or retailers, we only work with people who respect and support our values.
Within our team, transparency and involvement are very important. We share not only our successes, but also the challenges and the 'why' behind every choice we make. Everyone needs to understand why we do or do not use certain ingredients, why sustainability matters so much and why we deliberately choose a particular pace of growth.
We are also always open to feedback and new ideas. By working together and challenging one another, we keep improving our products and our approach, without straying from what makes Oh, Baby! unique. Our vision is not a fixed given, but a living principle that we build on together.
