Our promise

Organic

All our products are formulated in line with the COSMOS ORGANIC guidelines. Only the most natural, organic ingredients are good enough for your little cherub!

recycled
Recycled

Our packaging is made from recycled plastic. Sort well after use so it can be recycled. The tubes of our samples are made of sugar cane and are therefore biodegradable.

Vegan

Our products do not contain ingredients that come directly or indirectly from animals.

Developed in Belgium

The Oh, Baby! brand has been developed in Belgium. We find inspiration all over the country; from the thermal springs in Spa to the fruit trees in Haspengouw and the children’s paradise on our coast.

Expertise

Developed in collaboration with a leading lab specialised in organic cosmetics, and with pharmacists and midwives.

Pre- & Probiotics

Bad bacteria can cause skin irritation, redness or itching. Probiotics or good bacteria strengthen our immune system and so combat this irritation, redness or itching. Prebiotics are the helpers of the good bacteria and make sure they recover more easily and grow faster. Great teamwork, in other words :-)!

thermaalwater
Thermal water

Thermal water is rich in minerals and trace elements and therefore has a soothing effect.

Sulfate-free
No harmful substances

Certain chemical ingredients can impact on the bodies of children in the short or long term. That is why we avoid all harmful substances such as parabens, SLS (sodium lauryl sulphate) or SLES (sodium laureth sulphate), PEG, PPG, butylene glycol, propylene glycol, talc, ...

hypoallergeen
Hypoallergenic

Oh, Baby! has been specially developed for delicate baby skin. That is why all our products have been dermatologically tested on sensitive skin and were found to be hypoallergenic.

crueltyfree
Cruelty free

Our products are not tested on animals. I’m sure your little one would be delighted about that too!

Dermatologically tested
Microbiome-friendly
As a childcare worker, I had already come into contact with many different care products. I saw how important the right products were for the baby’s skin. As a new mother, I wanted the best products for our child. Then I discovered the products of Oh, Baby! and was immediately a big fan. I love the wonderful smell, the fact that they contain no harmful substances and are organic! I use the bath oil, body milk and body wash. The body milk spreads well and smells so good! Some of it secretly disappears on mummy’s arms as well. The products are also long-lasting. They are also super nice bottles to display in the bathroom. The products create a baby spa feeling in your own home. Super products made by a super mum!
— Ranie
I am a new mum who was concerned about her baby's skin and cradle cap , stumbled on your page on google and recently purchased a gift set for my baby and I can tell you in just two days, the effect is very visible. Before, when I bathed him, there will be some white patches in his hair like dry scalp. But after using oh,baby, that was the first thing I noticed that his scalp was very clean. Then his skin.. overnight, seemed like it got healed from all the roughness of baby acne and heat rash. His face most especially felt the relief from your product and I am not even using the body milk yet. All these results from just the shampoo and bath oil.
— Anu E.
We are such huge fans of your products. Our little boy (2.5 years) has very sensitive skin. During the first year we tried everything. And with your products his skin is great!
— Anouk B.
I bought your products 2 weeks ago and WOW! I have been using natural products since my son (now 2y) was born, but oh, Baby! is finally what I was looking for. Feels super soft, smells nice and moisturises. He has super sensitive skin with 'bubbles' on his arms (very fierce cow's milk and soy allergy) I have the impression that after 2 weeks of body lotion, his skin is even getting a bit calmer!
— Sabba V.
I bought the liniment on the recommendation of my pharmacist and I must say WOW what a great product!
— Aaricia
I am very satisfied with the wash lotion and body milk! Mads' dry skin is noticeably better and he no longer complains of itchy spots. They are also very enthusiastic about the nice packaging and the delicious smell. Here's to a happy family already!
— Jolien
We had been looking for a while for "responsible" care products for our children. Oh, Baby! hits the nail on the head! Wonderful texture - refreshing smell - and really good stuff and the kids love the packaging!
— Katleen
It smells really good and secretly I have already taken a bath with it. I am very sensitive and had no problems at all, so it is really good! We are happy with it
— Jasmine
I am really impressed! Fine fragrance and the body milk is very pleasant and rich enough.
— Ruby
They smell super nice and after an oil bath it is really softer on the skin but definitely not greasy!
— Ine
Since the launch, we have had Oh, Baby! products in our house. Lovely smell, unique combo with the pre- and probiotics and responsible composition. Totally fan. Both children suffered from cradle cap and the oil combined with a lice comb got rid of the scabs within a week without pulling out too many hairs. In short, it is impossible to imagine our bathroom without the complete range!
— Babs
I have been using Oh, Baby! for one year now and I am extremely satisfied with these products. The natural composition is very important for their sensitive skin. No more skin irritations and no more tears caused by stinging eyes, which makes for a relaxing bath time.
— Nina
Fantastic products. Smell good, wash well, no skin reaction. Small quantities are enough to wash thoroughly. Made in a sustainable way. Highly recommended!
— Tom D
We and above all our daughter are super-fans of 'Oh, Baby!', no more whining about stinging eyes and a happy smelling daughter!
— Sofie
Fans of the first hour! We have been using Oh, Baby!'s products since they first came on the market. We fully support the concept and beliefs of Julie. Both our 6 year old daughter and our 10 month old son enjoy the high quality products on a daily basis. I also recommend them to all my friends and clients!
— Sofie
Really good products, highly recommended! Our favourite is the bath oil. A lovely smell and no more dry skin after the bath.
— Louis
Honest products, fresh scent, gentle for the skin... my sons are fans!
— Olivia
We recently started using the products and we wouldn't want anything else! A wonderful smell, very nice bottles that fit well in our home and above all: fantastic for our daughter's skin! As a midwife I regularly use baby products and Oh, Baby! is a real winner!
— Hanne
Oh, Baby! smells super nice. My little son and daughter get into the bath with great enthusiasm when Oh, Baby! is in the bath! It’s a great bonus that the product was developed by a great mum based on her experience with her own children!
— Charlotte
Very nice and safe products for my children! pH neutral and only organic and vegan ingredients! I am a fan! And the kids too! Great smell on top of it!
— Stijn
Pleasant products to use and very nice that we can contribute to the environment this way. And the kids love the animals on the packaging!
— Liesbeth
We brought the bath oil home and our toddler spontaneously picks up the bottle to add a little oil to the bath himself. So he is more than happy — and so are we! :)
— Wouter

USED IN MATERNITY WARDS